NoTraffic has raised $90 million in Series C funding led by PSG Equity, bringing its total funding to $165 million, to accelerate its AI powered mobility platform’s expansion across North America.
NoTraffic has raised $90 million in a Series C funding round. The round was led by growth equity firm PSG Equity, with participation from M&G Investments, Grove Ventures, LifeX Ventures, Meitav Investment House, and Next Gear Ventures. This brings the company’s total funding to approximately $165 million since its founding.
The capital will primarily accelerate NoTraffic’s rollout across North America, with a stated goal of reaching deployments at one in ten traffic agencies in the United States and Canada by mid 2026. Funds will also support broader development of software based mobility applications, expansion of operations, and continued platform enhancements to address urban congestion, safety, and operational efficiency.
What is NoTraffic?
NoTraffic, headquartered in Overland Park, Kansas, provides an AI powered mobility platform that converts traditional traffic signals into software defined infrastructure. The system integrates edge devices with AI powered detection and smart sensors, a cloud based Mobility OS for real time intersection management, a Mobility Store for deploying custom software applications, and a 24/7 proactive Operations Center offering remote monitoring, diagnostics, and “over the air” updates.
This approach eliminates the need for full hardware replacements, allowing agencies to operate intersections dynamically through customized policies that respond instantly to changing conditions. Key benefits include reduced congestion and delays, lower emissions, improved safety for drivers and vulnerable road users, and better integration with connected and autonomous vehicles. The platform maximizes the performance of existing infrastructure without the capital intensive upgrades typical of legacy systems.
NoTraffic has achieved significant commercial scale. The platform is live with over 400 traffic agencies across more than 40 states and in Canada, covering major metropolitan areas such as Houston, Phoenix, and Oklahoma, as well as nearly every major U.S. region. Deployments have delivered measurable outcomes, including optimized signal timing, shortened commute times, and reduced pedestrian wait times. One documented deployment achieved a 280:1 return on investment.
City leaders have publicly endorsed the results. For instance, Phoenix Mayor Kate Gallego noted: “By deploying NoTraffic’s AI driven platform, we’ve delivered measurable improvements, improving signal timing, shortening commute delays, and cutting pedestrian wait times.”
This Series C represents a pivotal growth stage infusion following earlier rounds, including a $50 million Series B in 2023 and a $17.5 million Series A in 2021. The participation of returning investors alongside new growth equity and institutional backers underscores validated product market fit and execution momentum. PSG Equity’s lead role highlights confidence in NoTraffic’s ability to scale as a category leader in AI driven traffic management.
Co-founder and CEO Tal Kreisler emphasized the shift from static to dynamic systems: “Traffic systems were designed decades ago for a different era. We believe digitizing this last major analog layer of urban infrastructure can unlock an entirely new class of intelligence and value for cities… This round allows us to scale that impact across North America.” PSG’s Ronen Nir added: “Cities need software driven systems that can adapt continuously, not once every few years. NoTraffic has built a category leading platform that is already operating at scale.”
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The timing aligns with intensifying urban challenges, rising congestion, strained infrastructure budgets, safety demands, and the need for seamless AV/CV integration. By providing a cloud connected digital grid, NoTraffic positions intersections as adaptable assets rather than fixed hardware, creating recurring revenue opportunities through software, managed services, and application deployments via the Mobility Store.
With this capital, NoTraffic is poised to deepen market penetration in North America while laying groundwork for international expansion, advanced AV integrations, and further platform innovation. Reports indicate the round implies a valuation in the range of $500 million, reflecting strong multiples for proven AI infrastructure plays with demonstrated ROI and broad adoption. Longer term plans point toward an eventual public offering around 2028.
Overall, the funding solidifies NoTraffic’s leadership in transforming traffic management from reactive, hardware centric operations to proactive, AI orchestrated mobility networks, delivering efficiency gains, safety improvements, and sustainability benefits at city scale.
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